It's tough at the top
  
 

Intuit was looking for some help in finding new channels. It's tough being number one in your market...it makes it hard to grow. And traditional thinking that works in one channel can't be counted on to work in new markets.

So the Quicken team turned to me, because of my experience in finding new markets. They had heard that I designed and introduced a Memorex-branded, budget-priced product line and sold 600,000 units in 3 months in resellers such as bookstores and supermarkets and generating more than $2,400,000 million in sales, and they were hoping that what I did for Memorex I could do for Quicken.

I helped create a series of plans to introduce Quicken products in a variety of non-traditional software channels including bookstores, college and higher education markets, supermarkets and drug chains, as well as others. Part of the secret is finding friendly distributors who already service these markets and look for incremental revenue. Another part is modifying your product to fit the needs of the new market, rather than trying to fit your product in a new market.

  

 
 

 

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Business Planning. Ready, aim, fire! You'll hit the mark faster that way. I'll help you develop a winning business plan with achievable goals. I'll identify what funds you need and help you raise them if need be. I'll bring years of successful sales planning, marketing planning, budgeting, forecasting experience to help you develop a realistic business plan or sales plan.

Sales consulting services. Experienced sales consulting services for businesses of all sizes. If you're looking to increase sales, I'll work with you to develop the infrastructure you need to service a retail sales channel or a reseller sales channel. I'll help you make dynamic presentations, coach and re-energize your sales staff, or help you build a new sales force.

Marketing consulting services. If there's an affordable and creative solution to your business problems, I'll find it. Powerful marketing services include compelling direct mail, dynamic advertising, sales collateral, brochures and more.

This is the right place if you're looking to grow a business, launch a product, sell a service, raise capital, expand sales and/or increase profits. Whether you're a startup or in the Fortune 500, it doesn't have to cost a fortune to make one.

 

copyright © 2004 Richard Miles, RMVentures