Redesigned model nets big payoff

The FreeSoftwareClub was missing the boat. After I founded the company and successfully led it's public offering, I turned the day-to-day business over to a new CEO.

But the dot-com tide came and went, and the original business model wasn't working.

I redesigned everything from the ground up, capitalizing on what had already been built (a real-time, online member database), and repositioning it as the GreatOffersClub. Members could sample products and upload reviews, sharing information with a larger community.

I made several key alliances that affordably drove visitors and registration to the site. In a matter of just a few short months, the GreatOffersClub had over 3 million members and a sustainable business model

We built an interactive online community, a "social network" long before the term was used.